Bloomberg: Apple cuts iPhone 14 production due to low demand

Apple will cut production of the iPhone 14 by at least three million units from its original forecast for this year. It is reported by Bloomberg, citing sources familiar with the brand’s plans.

Apple cuts iPhone 14 production due to low demand

Now the company intends to release 87 million smartphones, and not 90 million, as originally planned. To a large extent, the decline in production is due to sluggish demand for the iPhone 14 and iPhone 14 Plus models, which are cheaper alternatives to flagship devices.

In addition, supply disruptions due to lockdowns at factories in China, for example, in Zhengzhou, where most of the iPhone is assembled worldwide, played a role. Earlier, Apple said that while demand for the iPhone 14 Pro and iPhone 14 Pro Max is still high, their production will also be affected due to restrictive measures due to the spread of COVID-19 in China.

Earlier, Gazeta.Ru reported that the release of Apple’s AR glasses will be delayed until 2025 due to development problems. Prior to this, it was claimed that the release would take place no later than 2024.

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