The well-known sportswear brand suspended its activities in the Russian Federation three months ago, but the decision to completely withdraw from the Russian market has only been made now.
The American sportswear manufacturer Nike has decided to completely leave the Russian market amid the ongoing war in Ukraine. About it informs Reuters, citing a company letter sent on Thursday, June 23.
“Nike is pulling out of Russia completely three months after suspending its activities there,” the publication says.
According to reporters, Nike said on March 3 that it would temporarily suspend all of its stores in Russia in response to the Kremlin’s aggression against Ukraine, adding that those still open were run by independent partners.
“Nike has made the decision to leave the Russian market. Our priority is to ensure the full support of our employees while we responsibly reduce our activities in the coming months,” the agency quotes a letter from the company.
On the Russian version of the company’s website posted message reading: “Nike Inc. has decided to exit the Russian market. As a result, nike.com and the Nike mobile app will no longer be available in this region.”
The announcement also states that Nike stores, which have recently temporarily closed, “will no longer reopen.”
Former company produced a uniform for Russian runners and hockey players, as well as for the football team of the Russian Federation and the Moscow football club Spartak.
Recall that at the beginning of March Adidas has blocked the main site and an application for residents of Russia, announcing the closure of their stores on the territory of the aggressor state.
Also about his departure from the Russian market after 15 years of work announced the chain of coffee shops Starbucks.