World

new challenges for business — UNIAN

79% of respondents state a decrease in business volumes, and for half of the entrepreneurs, such a decrease ranges from 50% to 99%.

Most representatives of small and medium-sized businesses in Ukraine are characterized by active digitalization / photo ua.depositphotos.com

The majority of Ukrainian entrepreneurs (61%), despite the war, forced relocation, difficulties with logistics and a decrease in sales, continue to work, and 91% of those who have suspended their activities are ready to resume in the future.

This is evidenced by the results of the Mastercard SME Index study submitted to UNIAN, which studied the state and key needs of small and medium-sized businesses in Ukraine, as well as the prospects for returning to pre-war levels.

“The war has significantly affected the income of small and medium-sized businesses. 79% of respondents state a decrease in business volumes, and for half of the entrepreneurs this reduction reaches from 50% to 99%. At the same time, every fifth entrepreneur managed to maintain (19%) or even increase ( 2%) business volumes compared to the pre-war period,” the study says.

It is noted that every second entrepreneur (50%) was forced to transform their business activities in the new realities. Most often, these changes concerned the reorientation of business to the country’s defense needs (17%), the transition to another area of ​​business (16%), or the transfer of production facilities to other regions of Ukraine or abroad (13%).

Read also:

As for business recovery, depending on the long-term situation in Ukraine, 41% of those surveyed predict a return to pre-war levels within a year, 30% believe that this will take one to two years, and 23% expect that they will be able to fully recover not earlier than two or three years.

Among the main needs of the now active business are new orders and markets (56%), development funds (33%) and assistance with logistics (23%).

“However, despite the decrease in income levels and the difficulties faced by small and medium-sized businesses, today Ukrainian entrepreneurs actively donate money to charity and support volunteer initiatives – 74% of respondents say this,” the report says.

It is noted that the majority of small and medium-sized businesses in Ukraine are characterized by active digitalization. Thus, 70% of entrepreneurs use digital sales channels, among which the most popular are social networks (40%) and their own website (33%). According to 39% of surveyed working entrepreneurs, it is digital channels that bring their business more than half of all orders.

As UNIAN reported, according to a study by the European Business Association, now in full 47% of companies are already workingthe remaining 50% work with certain restrictions or partially.

You may also be interested in the news:

Leave a Reply

Your email address will not be published.

Back to top button