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Body-positive social advertising launched in Spain. Images of the models were taken without permission, and one of the women was painted with a leg instead of a prosthesis

THIS MESSAGE (MATERIAL) IS CREATED AND (OR) DISTRIBUTED BY A FOREIGN MASS MEDIA PERFORMING THE FUNCTIONS OF A FOREIGN AGENT AND (OR) A RUSSIAN LEGAL ENTITY PERFORMING THE FUNCTIONS OF A FOREIGN AGENT.

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British model Shan Green-Lord, who lost her leg after an accident, said that the Spanish body-positive campaign, about which many world media wrote, used her image without asking, while drawing a leg instead of a prosthesis.

A photograph that apparently became the basis for one of the images in the advertisement, Green Lod published at the end of May.

“I don’t even know how to express the anger I feel. I’m literally shaking. <…> It’s one thing to use my image without my permission, but it’s another thing to edit my body, my body with my prosthesis,” quotes Shan Green Lord The Guardian.

Earlier, another model – Naomi Nicholas-Williams – said that her image was used without permission. “This is not a stock photo, this is a photo from my Instagram. It’s rude and disrespectful,” she said.

The campaign was launched at the end of July by the Spanish Women’s Institute, part of the Ministry of Equality. It is called “Summer is ours too” and is aimed at protecting the right of women to use public spaces – including beaches – regardless of appearance. The poster for the campaign shows women of various ages, colors and sizes on the beach; one of the women, depicted topless, has had her breasts removed.

The initiative was supported by the Spanish government (Minister of Social Rights Ione Belarra reposted the action with the words “Any bodies are beach bodies”); well-known foreign publications wrote about it – for example, The Guardian and nbc news.

Following reports of images being used without permission, the illustration’s creator, known as Arte Mapache, apologized in front of the models and offered to share with them the fee, which amounted to about 4.5 thousand euros. The artist also admitted that she mistakenly used a paid font without a license.

The artist did not comment on the accusations of retouching the prosthetic leg at the time of publication.

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